Jay Jay Jegathesan (SL: Jayjay Zifanwe), School Manager, Physics University of Western Australia (UWA) is the owner of the UWA presence in Second Life. Winner of the 2008 Google Earth 'Build your Campus in 3D' Challenge and shortlisted into the top 10 for the 2010 Linden prize, Jay Jay and his team have been driven by expanding the focus on Teaching, Research, Art & Architecture in Virtual Worlds.